The global goal of the conference is to show a new format of events and combine the forms of informal conferences and light networking, as well as bring together media people with those who just want to express themselves, without rigid frameworks. No one has ever done this in Siberia!

On the one hand, this is a truly unique format that can cover most of the tasks of conference visitors. But on the other hand, this is a new format that needs to be shown very cool from all sides, which causes its own difficulties in promoting the conference. Therefore, from the point of view of branding, the task was to stand out from competitors as much as possible and convey the necessary messages to customers.

The KOTTE team had all the design tasks:​​​​​​​
— development of corporate identity and logo;
— website development;
— turnkey design of social networks, including the design of posts and stories;
— development of posters and creatives;
— creation of presentations and invitations for partners and speakers;
— drawing of the hall layout, menu and timing;
— design of badges for speakers, organizers and media.